current marketing trends: getting away from brand narcissism

https://www.youtube.com/watch?v=OfxRgp4Dw3Y Is your brand built on a foundation of customer passions, or is it a glorified laundry list of product features built on a corporate agenda? Then put the corporate agenda aside and get over yourself. When creating a marketing plan for a new product, corporate executives are more concerned with what they love about …

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