Graeme Newell

Brand

starbucks

Starbucks Starbucks aspires to inspire their customers through their high quality beverages. https://vimeo.com/201704233 Starbucks’ commitment to help save trees starts at the local chain: bringing a reusable travel mug will result in discounted coffee. https://vimeo.com/201704029 Starbucks aims to provide a personal touch to their customers by putting their names on their cup. https://vimeo.com/201704027 Starbucks new …

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fedex: one of the many companies corporate social responsibility drives

Fedex: One of the many companies corporate social responsibility drives The Influence of CSR Today, there are many, many companies corporate social responsibility has influenced. Nonprofit and for profit companies alike can become social enterprises. Together, these companies have a massive impact on the social problems we face. Organizations feed people, provide housing, promote healthy …

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western union

Western Union A financial services and communications company dedicated to getting money to people when it’s needed. They seek to break down the borders that stop financial resources from flowing efficiently. https://vimeo.com/201482481 Western Union strives to make it easy for everyone to manage their money. https://vimeo.com/201482501 Western Union strives to make it easy for everyone …

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zappos

Other than being an online retail company, Zappos’s main purpose is to provide the best customer service they can. https://vimeo.com/201482012 Zappos treats their customers in Hanover by giving them surprise presents at their doorsteps. Learn how to find and implement purpose-driven strategy in your business Preview the book

whole foods

Whole Foods A supermarket chain that commits to providing their consumers with healthy and organic food. https://vimeo.com/201479138 Buying different foods from Whole Foods can mean something more – saving the environment. Learn how to find and implement purpose-driven strategy in your business Preview the book

cvs shows the way for social entrepreneurship companies

CVS Shows The Way For Social Entrepreneurship Companies Social Entrepreneurship Companies Come in All Sizes Can large global corporations also be social entrepreneurship companies? Yes, they can, and CVS Health is a terrific example. The company removed all cigarettes and tobacco products from its shelves in 2014. The move was part of CVS’s efforts to …

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What’s the Difference Between a Brand and a Product?

https://vimeo.com/84179510 What is a brand? So many companies struggle with this simple question. A brand is, in short, a feeling. A brand is something that transcends the product and the features, and drives a message home where it sticks – the heart. In this video emotional marketing guru Graeme Newell lays out how some of …

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