positioning a brand: the strategy behind google’s Marketing magic
[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]When positioning a brand, should the marketing be built around the product features, or should it be built around the customer’s experience of that product? In his presentation, Emotional Marketing Expert, Graeme Newell, uses some of the best advertising campaigns from across the world to show how Google has built a brand that …
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