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positioning a brand: the strategy behind google’s Marketing magic

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]When positioning a brand, should the marketing be built around the product features, or should it be built around the customer’s experience of that product? In his presentation, Emotional Marketing Expert, Graeme Newell, uses some of the best advertising campaigns from across the world to show how Google has built a brand that …

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positioning a brand: branding from customer up, not product down

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/31511624″ size=”825″][vc_column_text]What’s the secret to great marketing? Positioning a Brand. Current marketing trends show, when positioning a brand it is important to do it from the customer up, not the product down. In this presentation, emotional marketing expert, Graeme Newell examines some of the best advertising campaigns to show the customer wants to …

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neuromarketing insights: building brand identity & positioning a brand

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What’s neuromarketing? It’s putting customers inside MRIs and seeing exactly how different commercials light up their brains. Think of it as a brand identity focus group of one that skips all the messy subjectivity of positioning a …

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Marketing Focus Best Practices to Brand a Product: What is a Brand?

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/81782473/” size=”825″][vc_column_text]The term branding gets throw around a lot, but what exactly does it mean?    What is a brand? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell defines the term and shows how superstar brands like Coke, Gillette and Blue Cross win customer’s hearts using strong emotional connections.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar …

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marketing case study: turning dull features into exciting brands

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]The best ads don’t just to inform us about product features, they also find a way to supercharge those features by wrapping them in a power emotional sell. Suddenly, those very average product features take on a magical new appeal. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows …

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