Chevy Case Study
[vc_row][vc_column width=”3/4″][vc_column_text]Highlights: Encapsulate the customer’s feelings about your brand Don’t brand your product, brand how your customer feels about your product. Is your slogan just a catchy phrase, or does it have real heart and meaning that encapsulates the customer’s feelings about your brand? Chevrolet struggled with their tagline…The problem was that the marketing contradicted …