Graeme Newell

Chapter 11

rei’s sustainable initiatives

REI’s sustainable initiatives REI is a retail company that specializes in outdoor gear, but they also promote volunteer projects in an effort to protect and sustain the environment. https://vimeo.com/203228725 How REI partnered with other outdoor organizations in an attempt to fulfill their commitment to sustainability. https://vimeo.com/203228286 REI employees share their views on how to effectively …

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panera bread

Panera Bread Panera Bread serves high-quality food to every customer, regardless of their ability to pay. https://vimeo.com/202543296 CBS News features the Panera Care restaurant, where customers choose how much they want to pay for their food. https://vimeo.com/202543514 Panera Cares’ General Manager, Colleen Kincaid, talks about the Panera Cares Cafe and how they help those people …

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mission bbq

Mission BBQ Mission BBQ strives to serve authentic BBQ food while simultaneously honoring American veterans. https://vimeo.com/202862857 Mission BBQ hosts lunch with the heroes of America. https://vimeo.com/202862578 Mission BBQ serving food to veterans. Learn how to find and implement purpose-driven strategy in your business Preview the book

meathead movers practice social entrepreneurship

Meathead Movers practice social entrepreneurship Meathead Movers is a moving company that employs student athletes. They serve Santa Barbara and surrounding communities. MM provides a premium moving service. Part of their purpose is helping victims of domestic abuse. Members of this vulnerable population need a fresh start in life after leaving their abusers. From its …

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krochet kids and their mission to protect the environment

Krochet Kids and their mission to protect the environment Krochet Kids strives to serve as a vehicle for social change by empowering individuals in poverty stricken communities through the quality, handmade products they create. https://vimeo.com/202557742 Kohl Crecelius, founder of Krochet Kids International, talks about their mission to sustain the environment and community. https://vimeo.com/202558112 Krochet Kids …

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johnson & johnson: the importance of corporate social responsibility

Johnson & Johnson: the importance of corporate social responsibility The Importance of Corporate Social Responsibility At 602 Communications, we talk a lot about the importance of corporate social responsibility. Don’t worry, we will get to that today, but first, let’s talk about something more basic and familiar. How many times have you used a Band-Aid? …

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intrepid travel and the okola people: two corporate social responsibility programs

Intrepid travel and the Olkola people: two corporate social responsibility programs Working Together for Good Many social entrepreneurs have discovered that corporate social responsibility programs work best when they partner together with like-minded groups. The groups share common goals of increasing sustainability and helping uplift lives in some way. It is often surprising how much …

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fuller cut barbershop sets the bar for corporate social responsibility companies

Fuller cut barbershop sets the bar for corporate social responsibility companies Problem Solvers Corporate social responsibility companies always look to help solve one or more of society’s problems. There are as many problems and solutions as there are social entrepreneurs. Each company presents its own unique approach to improving society. Fuller Cut Barbershop, in Ypsilanti, …

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