Graeme Newell

chapter 12

new leaf paper and sustainability

New Leaf Paper is an advocate for sustainability in the paper industry, an industry that by definition, seems to be unsustainable. Jeff Mendelsohn, co-founder of New Leaf Paper, shares the story of the company. [stm_sidebar sidebar="1159"] Learn how to find and implement purpose-driven strategy in your businesspreview the book

how mattel barbie helps children grow

Mattel Barbie provides the opportunity for every child to enhance their creativity through playing.  Children can be anything they want to be while playing with Barbie. A little girl pretends to be the President. Her dreams have no limits. [stm_sidebar sidebar="1159"] Learn how to find and implement purpose-driven strategy in your businesspreview the book

lego

Lego encourages creativity through diverse, tactile fun. A father and son play with Lego together, proving that creativity has no age limit. A child discusses his reasons for why he doesn't always want the help of an adult.  [stm_sidebar sidebar="1159"] Learn how to find and implement purpose-driven strategy in your businesspreview the book

western union

A financial services and communications company dedicated to getting money to people when it's needed. They seek to break down the borders that stop financial resources from flowing efficiently. Western Union makes it easy for everyone to pay bills and send money to our loved ones with confidence. Western Union strives to make it easy …

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