Best Slogans: How Chevy Created a Meaningful Advertising Slogan

The catchy slogan is a fixture of the advertising business, but far too many advertising slogans are so witty that they never make a customer connection.  The best slogans are both moving and memorable. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell tells the marketing case study of Chevrolet. After years …

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