Best Slogans: How Chevy Created a Meaningful Advertising Slogan
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=SYb2zeo7Bjw” size=”825″][vc_column_text]The catchy slogan is a fixture of the advertising business, but far too many advertising slogans are so witty that they never make a customer connection. The best slogans are both moving and memorable. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell tells the marketing case study of …
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