Graeme Newell


the formula behind coke’s enthralling brand

[vc_row][vc_column width=”3/4″][vc_video link=”” size=”825″][vc_column_text]How do you build a brand that is adored by the entire world? The secret to Coke’s success is the amazing simplicity of its brand imaging. In this three-minute emotional marketing lesson video, Graeme Newell shows you the heartwarming formula that is the secret to Coke’s incredible global appeal. [/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

Coke Wallet Case Study

[vc_row][vc_column width=”3/4″][vc_column_text]Highlights: Coke’s brand is starry-eyed optimism. Your brand should be an emotional trigger. Coke is one of my favorite emotional marketing brands because Coke isn’t in the beverage business. Coke is in the “good times with close friends” business. You’ll see a familiar rhythm in Coke ads. A lone person pops open a Coke, …

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