Graeme Newell

commercials

How the Funniest Commercials Use Sarcasm for Emotional Branding

https://www.vimeo.com/video/74080993 It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.   In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how the funniest commercials use …

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best emotional branding in beer commercials & alcohol advertising

Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding.  See how the best brands covertly …

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