Best Promo Videos: How to Write Advertising Copy that Grabs Attention

https://www.vimeo.com/video/60226311 Want to create great television promos?  Start your creative process by skewering the promo cliché.  Emotional marketing expert Graeme Newell shows how the best advertising copywriters create breakthrough promo advertising by mercilessly spoofing the tired creative approach.  Learn how to write great advertising copy by turning the creative brief on its head.   Advertising …

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