Using Emotion – Great Advertising Copywriting for Television Promos
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/61438918″ size=”825″][vc_column_text]All television promos must do two things: explain the show plot, and build an emotional connection with the viewer. Problem is, there’s rarely enough time to do both. In this on-stage presentation, emotional marketing expert Graeme Newell shows how great advertising copywriting builds strong emotional connections and avoids the mistake of overexplaining. …
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