Graeme Newell

Copywriting

Using Emotion – Great Advertising Copywriting for Television Promos

https://www.vimeo.com/video/61438918 All television promos must do two things: explain the show plot, and build an emotional connection with the viewer. Problem is, there’s rarely enough time to do both. In this on-stage presentation, emotional marketing expert Graeme Newell shows how great advertising copywriting builds strong emotional connections and avoids the mistake of overexplaining.  Learn how …

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Best Promo Videos: How to Write Advertising Copy that Grabs Attention

https://www.vimeo.com/video/60226311 Want to create great television promos?  Start your creative process by skewering the promo cliché.  Emotional marketing expert Graeme Newell shows how the best advertising copywriters create breakthrough promo advertising by mercilessly spoofing the tired creative approach.  Learn how to write great advertising copy by turning the creative brief on its head.   Advertising …

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