Customer Loyalty Research: How Cult Brands Build Brand Passion
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=c3G8hGCR8zk” size=”825″][vc_column_text]Great brands are usually great customer cult builders. These savvy companies create a tribe of brand evangelists who adopt the company brand as a badge of personal identity. In this three-minute emotional marketing lesson video, customer loyalty researcher Graeme Newell shows how some of the most powerful brands dominate their category by …
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