Positioning a Brand: Best Practices for Using Advertising Humor
https://www.vimeo.com/video/63946651 Is the primary goal of humor advertising to charm customers or to sell product features? The best humorous advertisements leave you with a chuckle, but will those funniest commercials actually move product after the laughter fades? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building humor …
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