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Positioning a Brand: Best Practices for Using Advertising Humor

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/63946651″ size=”825″][vc_column_text]Is the primary goal of humor advertising to charm customers or to sell product features?  The best humorous advertisements leave you with a chuckle, but will those funniest commercials actually move product after the laughter fades? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to …

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positioning a brand: best uses of attention grabbers & personal branding

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=YQYIxZyswnc” size=”825″][vc_column_text]How do you use star power effectively? When positioning a brand, smart marketers use a balance of attention grabbers and personal branding. In this presentation, emotional marketing expert, Graeme Newell focuses on how the Food Network leveraged Emeril Lagasse to significantly boost their brand. Graeme examines current marketing trends and some of …

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positioning a brand: branding from customer up, not product down

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/31511624″ size=”825″][vc_column_text]What’s the secret to great marketing? Positioning a Brand. Current marketing trends show, when positioning a brand it is important to do it from the customer up, not the product down. In this presentation, emotional marketing expert, Graeme Newell examines some of the best advertising campaigns to show the customer wants to …

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positioning a brand: building powerful family & home brands

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=tQqKxbmdLuw” size=”825″][vc_column_text]When positioning a brand it is always important to ask, what is the customer focus? Current trends in marketing show that LL Bean is building a powerful brand for family and home. In this presentation, emotional marketing expert, Graeme Newell, showcases some of the company’s best television ads. He explains how LL …

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positioning a brand: how nike built a brand with universal appeal

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=75ICF0nZa4M” size=”825″][vc_column_text]Nike has managed to build a brand that appeals to every demographic around the world. When creating a marketing plan for a new product or positioning a brand, Nike is the king. In this presentation, emotional marketing expert, Graeme Newell explains how Nike was able to become so universal. He showcases some …

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neuromarketing insights: building brand identity & positioning a brand

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What’s neuromarketing? It’s putting customers inside MRIs and seeing exactly how different commercials light up their brains. Think of it as a brand identity focus group of one that skips all the messy subjectivity of positioning a …

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