Graeme Newell

emotional branding tactics

emotional branding strategy: using edgy humor to position a brand

[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Mockery and sarcasm are the secret sauce behind so many breakthrough ad campaigns, but how do you use edgy humor without coming off as mean and spiteful? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers turn very negative emotions into delightfully charming emotional brand …

emotional branding strategy: using edgy humor to position a brand Read More »

Emotional Branding Tactics: Positioning a Brand Using Heroism

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=ct9B6sWxGJc” size=”825″][vc_column_text]It’s time to get epic!  See how great brands magnify the power of their brand story by marketing with heroism.  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just …

Emotional Branding Tactics: Positioning a Brand Using Heroism Read More »