Graeme Newell

emotional branding

What is Emotional Branding? Using the Power of Revenge Marketing

https://www.youtube.com/watch?v=dtevj-TnM2Q Sometimes the best way to bond with customers is to appeal to their dark side. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s most successful brands build customer loyalty using negative marketing and the payback fantasy. Emotional branding is used with positive emotions all …

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positioning a brand: best uses of attention grabbers & personal branding

https://www.youtube.com/watch?v=YQYIxZyswnc How do you use star power effectively? When positioning a brand, smart marketers use a balance of attention grabbers and personal branding. In this presentation, emotional marketing expert, Graeme Newell focuses on how the Food Network leveraged Emeril Lagasse to significantly boost their brand. Graeme examines current marketing trends and some of the best …

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positioning a brand: branding from customer up, not product down

What’s the secret to great marketing? Positioning a Brand. Current marketing trends show, when positioning a brand it is important to do it from the customer up, not the product down. In this presentation, emotional marketing expert, Graeme Newell examines some of the best advertising campaigns to show the customer wants to feel about themselves, …

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Marketing to Mothers – Best Branding Strategies To Win Her Heart

https://www.vimeo.com/video/69725479 Want to win mom's heart?  It's important that your marketing doesn't treat her like a stereotype.  Too many marketers assume that mom's emotional drivers are purely domestic. In this three-minute emotional marketing lesson video, Graeme Newell reveals the emotional marketing hot buttons that are most appealing to mothers.  Learn how to target your marketing …

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nike brand strategy: emotional branding using the story of heroism

Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey.  But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how Nike uses both …

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Emotional Branding Tricks of Funniest Commercials: Using Exaggeration

https://www.vimeo.com/video/71623610 Creating great funny commercials is easy, if you understand the ten humor archetypes that are the foundation of all comedy. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to create the best laughs using the exaggeration technique. Find out how to use put this simple formula to work …

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How the Funniest Commercials Use Sarcasm for Emotional Branding

https://www.vimeo.com/video/74080993 It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.   In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how the funniest commercials use …

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Marketing Focus Best Practices to Brand a Product: What is a Brand?

https://www.vimeo.com/video/81782473/ The term branding gets throw around a lot, but what exactly does it mean?    What is a brand? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell defines the term and shows how superstar brands like Coke, Gillette and Blue Cross win customer's hearts using strong emotional connections. [stm_post_comments][stm_sidebar sidebar="1162"]

marketing to men: best emotional branding tactics for advertising to men

Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world's most powerful brands make strong connections when marketing to men.  …

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emotional branding strategy: using edgy humor to position a brand

Mockery and sarcasm are the secret sauce behind so many breakthrough ad campaigns, but how do you use edgy humor without coming off as mean and spiteful? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers turn very negative emotions into delightfully charming emotional brand strategy.  …

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