Graeme Newell

emotional branding

Emotional Branding Tactics: Positioning a Brand Using Heroism

Leave a Comment / Graeme Newell Speaking / By
It’s time to get epic!  See how great brands magnify the power of their brand story by marketing with heroism.  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just feel epic? Well, …

Emotional Branding Tactics: Positioning a Brand Using Heroism Read More »

Emotional Branding Tactics of the Funniest Commercials: Absurd Ads

Leave a Comment / Graeme Newell Speaking / By
https://www.vimeo.com/video/66103261 Creating funny ads is simpler than you might think. The secret is understanding the ten humor archetypes that are the foundation of humor ads. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to create laughs using the absurd solution technique. Learn how to use this simple formula to …

Emotional Branding Tactics of the Funniest Commercials: Absurd Ads Read More »

best emotional branding in beer commercials & alcohol advertising

Leave a Comment / Graeme Newell Speaking / By
Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding.  See how the best brands covertly …

best emotional branding in beer commercials & alcohol advertising Read More »

emotional branding tactics: connecting using humor in advertising

Leave a Comment / Graeme Newell Speaking / By
https://www.vimeo.com/video/66103261 Great emotional branding doesn't just build love for the product, it also shows that the brand shares a customer's attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the funniest commercials …

emotional branding tactics: connecting using humor in advertising Read More »