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Emotional Branding Tactics: Positioning a Brand Using Heroism

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=ct9B6sWxGJc” size=”825″][vc_column_text]It’s time to get epic!  See how great brands magnify the power of their brand story by marketing with heroism.  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just …

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Emotional Branding Tactics of the Funniest Commercials: Absurd Ads

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/66103261″ size=”825″][vc_column_text]Creating funny ads is simpler than you might think. The secret is understanding the ten humor archetypes that are the foundation of humor ads. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to create laughs using the absurd solution technique. Learn how to use this simple …

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best emotional branding in beer commercials & alcohol advertising

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[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you’ll find very sophisticated emotional branding going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great beer commercials build confidence using both positive branding and negative branding.  See how the best brands …

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emotional branding tactics: connecting using humor in advertising

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/66103261″ size=”825″][vc_column_text]Great emotional branding doesn’t just build love for the product, it also shows that the brand shares a customer’s attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the …

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