What is Emotional Branding? Using the Power of Revenge Marketing

https://www.youtube.com/watch?v=dtevj-TnM2Q Sometimes the best way to bond with customers is to appeal to their dark side. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s most successful brands build customer loyalty using negative marketing and the payback fantasy. Emotional branding is used with positive emotions all …

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