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What’s the Difference Between Branding Tactics and Positioning Tactics?

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=ejnzYbLA7uo” size=”825″][vc_column_text]Lots of people throw around these marketing buzz words, but what do they actually mean? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to choose the best branding tactics and the best positioning tactics for your product. Learn how to evaluate your competitive marketing threats and …

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What is Emotional Branding? How FedEx Brands with Frustration

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=60xoyz09e30″ align=”center” size=”825″][vc_column_text]What is Emotional Branding?  FedEx’s emotional branding strategy is all about the powerful feeling of frustration. FedEx mercilessly pokes fun at the office politics freak show, and shows us that they understand our pain. In this three-minute emotional branding lesson video, emotional branding expert Graeme Newell reveals the strategy behind FedEx’s emotional …

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Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=PnRqgP_yOE0″ size=”825″][vc_column_text]It is a critical advertising strategy choice every brand must make – will your brand building grow customer egos, or tear them down?  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell showcases some of Madison Avenue’s best brand building and advertising strategy tactics. Learn when it is better …

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Best Slogans: How Chevy Created a Meaningful Advertising Slogan

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=SYb2zeo7Bjw” size=”825″][vc_column_text]The catchy slogan is a fixture of the advertising business, but far too many advertising slogans are so witty that they never make a customer connection.  The best slogans are both moving and memorable. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell tells the marketing case study of …

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Best Practices Advertising to Men: Marketing the Payback Fantasy

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=CG6J8FxcZQ0″ size=”825″][vc_column_text]Want to win the hearts of your male customers?  Smart marketers have learned there is nothing men enjoy more than the sweet taste of vengeance. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to use the payback fantasy to form solid masculine brand connections. When we …

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Aspirational Brands: Using Negative Marketing & Negative Branding

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=Ilm9_-x5QXo” size=”825″][vc_column_text]Want to convince customers that your brand is exclusive?  Then it might be time to break out the customer contempt.  Some of the world’s most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards. In this three-minute emotional marketing lesson …

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Best Emotional Branding: Negative Advertising and the Power of Contempt

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=7UDyj1Fm0Es” size=”825″][vc_column_text]Advertising can be a lot like high school.  The cool kids make fun of the nerds, just to make themselves feel superior. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how Madison Avenue skillfully weaves in just a hint of contempt to bolster our egos.  See how …

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Best Marketing Campaigns: Should You Use the Carrot or the Stick?

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=7ZjgAByW8VQ” size=”825″][vc_column_text]Some top marketing campaigns build up customer egos, positioning the brand as an exclusive club.  Other successful marketing campaigns tear down egos, convincing the customer they aren’t enough, and only the product can redeem them. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the …

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advertising humor: the creative formula behind FedEx marketing success

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=EPCM6zCAK1Y” size=”825″][vc_column_text]In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how FedEx uses the dysfunctional world of office politics to build strong bonds with customers.  Learn the formula behind FedEx’s delightfully sarcastic branding success. We’ve all been there. The boss comes up with a ridiculous new policy and everyone …

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Underdog Branding: How Financial Services Marketing Inspires Courage

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/57842047″ size=”825″][vc_column_text]Everyone loves an underdog. That’s why so many marketers build their brand upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope.  See how credit card marketing experts and …

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