Graeme Newell

emotional marketing

Using Emotion – Great Advertising Copywriting for Television Promos

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https://www.vimeo.com/video/61438918 All television promos must do two things: explain the show plot, and build an emotional connection with the viewer. Problem is, there’s rarely enough time to do both. In this on-stage presentation, emotional marketing expert Graeme Newell shows how great advertising copywriting builds strong emotional connections and avoids the mistake of overexplaining.  Learn how …

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what is customer focus: cutting through the clutter and get noticed

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What is Customer focus? The answer is cutting through the ad clutter in order to reach a target market. Commercials must be able to startle and surprise in order to do this. However, current marketing trends show that too many marketers start building campaigns with the same tired imagery and messaging that is common to …

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what is customer relationship marketing? changing it up

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https://www.youtube.com/watch?v=wcktWsvnSIM When creating a marketing plan for a new product, smart marketers ask, what is customer relationship marketing? Customer relationship marketing involves building loyal customer attachment through identification. In this presentation, emotional marketing expert, Graeme Newell explains how marketers can break up the monotony of advertising by flipping conventional wisdom on its head. Graeme examines …

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Positioning a Brand: Selling a Lifestyle, Not Just a Product

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When it comes to positioning a brand, smart marketers will ask, what is customer relationship marketing? Customer relationship marketing involves building emotional attachment with consumers of a product. The goal is to sell the lifestyle that goes along with the product. In this presentation, emotional marketing expert Graeme Newell examines some of the best television …

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positioning a brand: the strategy behind google’s Marketing magic

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When positioning a brand, should the marketing be built around the product features, or should it be built around the customer’s experience of that product? In his presentation, Emotional Marketing Expert, Graeme Newell, uses some of the best advertising campaigns from across the world to show how Google has built a brand that celebrates the …

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Testimonials – Comments on Graeme’s Speeches from the Audience

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Graeme Newell has been described as a "rock star" marketing speaker.  His presentations are inspiring, captivating, entertaining, and full of actionable information to help audiences become effective, stand-out marketers.  Click below to see Graeme in action, and to hear what recent world-wide conference attendees have said about Graeme. For information about hiring Graeme Newell to …

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The Contradiction Technique: How to Write Copy for Television Promos

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Great advertising copywriting begins with great disruptive writing.  The best television promos identify the category cliché in video promos, then turn it on its head.  By introducing a wee bit of confusion, the viewer’s natural curiosity takes over, piquing interest and delivering full attention to network promos. Emotional marketing expert Graeme Newell delivers a lesson …

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positioning a brand: branding from customer up, not product down

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What’s the secret to great marketing? Positioning a Brand. Current marketing trends show, when positioning a brand it is important to do it from the customer up, not the product down. In this presentation, emotional marketing expert, Graeme Newell examines some of the best advertising campaigns to show the customer wants to feel about themselves, …

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positioning a brand: building powerful family & home brands

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https://www.youtube.com/watch?v=tQqKxbmdLuw When positioning a brand it is always important to ask, what is the customer focus? Current trends in marketing show that LL Bean is building a powerful brand for family and home. In this presentation, emotional marketing expert, Graeme Newell, showcases some of the company’s best television ads. He explains how LL Bean has …

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positioning a brand: how nike built a brand with universal appeal

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Nike has managed to build a brand that appeals to every demographic around the world. When creating a marketing plan for a new product or positioning a brand, Nike is the king. In this presentation, emotional marketing expert, Graeme Newell explains how Nike was able to become so universal. He showcases some of Nike’s best …

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