Underdog Branding: How Financial Services Marketing Inspires Courage

https://www.vimeo.com/video/57842047 Everyone loves an underdog. That's why so many marketers build their brand upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope.  See how credit card marketing experts and hospital marketing …

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