advertising humor: the creative formula behind FedEx marketing success
https://www.youtube.com/watch?v=EPCM6zCAK1Y In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how FedEx uses the dysfunctional world of office politics to build strong bonds with customers. Learn the formula behind FedEx’s delightfully sarcastic branding success. We’ve all been there. The boss comes up with a ridiculous new policy and everyone in the …
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