Borrowed Emotions: How the Best Brands Harness Our Most Powerful Feelings

https://www.vimeo.com/video/98822457 Powerful marketing always begins with the emotions of the customer and then moves on to the product. All the best brands in the worlds harness the emotional drivers that exist in our lives and bind them to their brand. Emotional marketing guru Graeme Newell goes over how the best brands in the world have …

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