Graeme Newell

Harley Davidson

Harley Davidson Case Study

Highlights: Harley Davidson isn’t in the motorcycle business. Harley’s in the ego business. Harley’s emotional marketing strategy is fairly simple – disrespect the powerful and all that’s socially correct. One of my favorite emotional marketing brands is Harley, because Harley isn’t just a motorcycle. It’s a lifestyle where mostly rich, middle-aged men dress up in …

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harley-davidson’s example of corporate social responsibility

Example of Corporate Social Responsibility Are you looking for an example of corporate social responsibility? Look no further than Harley-Davidson. This American company has provided high-end motorcycles to riders since 1903. The company also sells cycling apparel and accessories. One example of corporate social responsibility that Harley Davidson provides is its Safe Rider program. This …

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