nike brand strategy: emotional branding using the story of heroism
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=5Zk03ctwgW8″ size=”825″][vc_column_text]Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey. But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how …
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