positioning a brand: building powerful family & home brands

https://www.youtube.com/watch?v=tQqKxbmdLuw When positioning a brand it is always important to ask, what is the customer focus? Current trends in marketing show that LL Bean is building a powerful brand for family and home. In this presentation, emotional marketing expert, Graeme Newell, showcases some of the company’s best television ads. He explains how LL Bean has …

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