Marketing Focus Best Practices to Brand a Product: What is a Brand? The term branding gets throw around a lot, but what exactly does it mean?    What is a brand? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell defines the term and shows how superstar brands like Coke, Gillette and Blue Cross win customer's hearts using strong emotional connections. [stm_post_comments][stm_sidebar sidebar="1162"]