Graeme Newell

humor

Positioning a Brand: Best Practices for Using Advertising Humor

https://www.vimeo.com/video/63946651 Is the primary goal of humor advertising to charm customers or to sell product features?  The best humorous advertisements leave you with a chuckle, but will those funniest commercials actually move product after the laughter fades? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building humor …

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humor in advertising: why some funniest commercials don’t sell

In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best humorous advertisements avoid the mistake of being “funny for the sake of being funny.” As ad writers, creating the funniest commercials around isn’t always a top priority. While it often gets put on the back-burner, good advertising humor can …

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emotional branding strategy: using edgy humor to position a brand

Mockery and sarcasm are the secret sauce behind so many breakthrough ad campaigns, but how do you use edgy humor without coming off as mean and spiteful? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers turn very negative emotions into delightfully charming emotional brand strategy.  …

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emotional branding tactics: connecting using humor in advertising

https://www.vimeo.com/video/66103261 Great emotional branding doesn't just build love for the product, it also shows that the brand shares a customer's attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the funniest commercials …

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