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Positioning a Brand: Best Practices for Using Advertising Humor

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/63946651″ size=”825″][vc_column_text]Is the primary goal of humor advertising to charm customers or to sell product features?  The best humorous advertisements leave you with a chuckle, but will those funniest commercials actually move product after the laughter fades? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to …

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humor in advertising: why some funniest commercials don’t sell

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=6NTfNzIedZs” size=”825″][vc_column_text]In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best humorous advertisements avoid the mistake of being “funny for the sake of being funny.” As ad writers, creating the funniest commercials around isn’t always a top priority. While it often gets put on the back-burner, good …

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emotional branding strategy: using edgy humor to position a brand

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[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Mockery and sarcasm are the secret sauce behind so many breakthrough ad campaigns, but how do you use edgy humor without coming off as mean and spiteful? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers turn very negative emotions into delightfully charming emotional brand …

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emotional branding tactics: connecting using humor in advertising

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/66103261″ size=”825″][vc_column_text]Great emotional branding doesn’t just build love for the product, it also shows that the brand shares a customer’s attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the …

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