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tribal marketing: the secret to whole foods marketing success

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[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a mission handed down from on high. In this three-minute emotional marketing lesson video, emotional …

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positioning a brand: the strategy behind google’s Marketing magic

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]When positioning a brand, should the marketing be built around the product features, or should it be built around the customer’s experience of that product? In his presentation, Emotional Marketing Expert, Graeme Newell, uses some of the best advertising campaigns from across the world to show how Google has built a brand that …

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positioning a brand: best uses of attention grabbers & personal branding

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=YQYIxZyswnc” size=”825″][vc_column_text]How do you use star power effectively? When positioning a brand, smart marketers use a balance of attention grabbers and personal branding. In this presentation, emotional marketing expert, Graeme Newell focuses on how the Food Network leveraged Emeril Lagasse to significantly boost their brand. Graeme examines current marketing trends and some of …

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marketing case study: turning dull features into exciting brands

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]The best ads don’t just to inform us about product features, they also find a way to supercharge those features by wrapping them in a power emotional sell. Suddenly, those very average product features take on a magical new appeal. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows …

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Red Goldfish Blog Post with Video

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[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_video link=”https://vimeo.com/131572363″ el_aspect=”43″ image=”1181″][vc_column_text css=”.vc_custom_1485191635824{margin-bottom: 20px !important;}”]TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing …

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Giving Customers What They Want – Whether They Know It Or Not

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/83354028″ size=”825″][vc_column_text]Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when …

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