Car Slogans Case Study
[vc_row][vc_column width=”3/4″][vc_column_text]Highlights: A slogan is not a brand. A brand is a feeling, not a phrase. The goal of a slogan is to trigger an emotional response about the product. What’s the goal of a slogan? To compress the brand into one moving and memorable point. There are product-focused slogans like this Mazda “zoom zoom” …