Graeme Newell

mothers

What is Customer Relationship Marketing: Motherhood Brands

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When branding to moms, is it better to market to mom's head or to her heart?  Do mothers react better to scenes of maternal love, or to more practical lists of functional features? In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows when it's best to market with emotion, and when …

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Marketing Research Case Study – Key Tactics When Advertising to Mothers

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Want to win mom's affections?  There are three best branding strategies that every marketer should know.  In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows the images and messages that work best when advertising to mothers.  Watch this marketing research case study and learn how to align your branding with mom's …

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