Aspirational Brands: Using Negative Marketing & Negative Branding
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=Ilm9_-x5QXo” size=”825″][vc_column_text]Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt. Some of the world’s most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards. In this three-minute emotional marketing lesson …
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