Graeme Newell

negative branding

Aspirational Brands: Using Negative Marketing & Negative Branding

Want to convince customers that your brand is exclusive?  Then it might be time to break out the customer contempt.  Some of the world's most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards. In this three-minute emotional marketing lesson video, emotional branding …

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negative marketing: how to build brands on irritation & annoyance

https://www.vimeo.com/video/60226310 Sometimes the best way to bond with customers is to show them you have something in common – a shared hatred.  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers win hearts by ridiculing the people who annoy us the most. They say that you’ll …

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