negative marketing & negative branding: the top four ad villains
https://www.youtube.com/watch?v=xIKUeHzu8PI They are the people we love to hate - the daily villains who irritate, nag and bother us. Smart marketers have learned that nothing makes consumers feel better than to ridicule these annoying tormenters who make life hard. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell introduces us to advertising's …
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