Graeme Newell

negative marketing

negative marketing & negative branding: the top four ad villains

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https://www.youtube.com/watch?v=xIKUeHzu8PI They are the people we love to hate - the daily villains who irritate, nag and bother us. Smart marketers have learned that nothing makes consumers feel better than to ridicule these annoying tormenters who make life hard. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell introduces us to advertising's …

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Aspirational Brands: Using Negative Marketing & Negative Branding

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Want to convince customers that your brand is exclusive?  Then it might be time to break out the customer contempt.  Some of the world's most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards. In this three-minute emotional marketing lesson video, emotional branding …

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Best Emotional Branding: Negative Advertising and the Power of Contempt

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Advertising can be a lot like high school.  The cool kids make fun of the nerds, just to make themselves feel superior. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how Madison Avenue skillfully weaves in just a hint of contempt to bolster our egos.  See how marketers make one …

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negative marketing: how to build brands on irritation & annoyance

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https://www.vimeo.com/video/60226310 Sometimes the best way to bond with customers is to show them you have something in common – a shared hatred.  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers win hearts by ridiculing the people who annoy us the most. They say that you’ll …

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