neuromarketing insights: building brand identity & positioning a brand
[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]Researchers are gaining amazing insights into positioning a brand by using the new science of neuromarketing. What’s neuromarketing? It’s putting customers inside MRIs and seeing exactly how different commercials light up their brains. Think of it as a brand identity focus group of one that skips all the messy subjectivity of positioning a …
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