Graeme Newell

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Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=PnRqgP_yOE0″ size=”825″][vc_column_text]It is a critical advertising strategy choice every brand must make – will your brand building grow customer egos, or tear them down?  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell showcases some of Madison Avenue’s best brand building and advertising strategy tactics. Learn when it is better …

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positioning a brand: how nike built a brand with universal appeal

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=75ICF0nZa4M” size=”825″][vc_column_text]Nike has managed to build a brand that appeals to every demographic around the world. When creating a marketing plan for a new product or positioning a brand, Nike is the king. In this presentation, emotional marketing expert, Graeme Newell explains how Nike was able to become so universal. He showcases some …

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nike brand strategy: emotional branding using the story of heroism

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=5Zk03ctwgW8″ size=”825″][vc_column_text]Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey.  But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how …

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nike’s plan for the future

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Nike’s plan for the future Nike aims to create innovative products, services, and experiences to inspire today’s athletes while solving problems for the future of sport. https://vimeo.com/202833022 Headed by Lebron James, Cleveland unites. https://vimeo.com/202834139 The different faces of winning, from Brazil. https://vimeo.com/202834505 Out run your dreams! https://vimeo.com/202835028 The journey of a boy who went from …

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