Graeme Newell

nike

Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=PnRqgP_yOE0″ size=”825″][vc_column_text]It is a critical advertising strategy choice every brand must make – will your brand building grow customer egos, or tear them down?  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell showcases some of Madison Avenue’s best brand building and advertising strategy tactics. Learn when it is better …

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positioning a brand: how nike built a brand with universal appeal

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=75ICF0nZa4M” size=”825″][vc_column_text]Nike has managed to build a brand that appeals to every demographic around the world. When creating a marketing plan for a new product or positioning a brand, Nike is the king. In this presentation, emotional marketing expert, Graeme Newell explains how Nike was able to become so universal. He showcases some …

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nike brand strategy: emotional branding using the story of heroism

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=5Zk03ctwgW8″ size=”825″][vc_column_text]Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey.  But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how …

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nike’s plan for the future

Nike’s plan for the future Nike aims to create innovative products, services, and experiences to inspire today’s athletes while solving problems for the future of sport. https://vimeo.com/202833022 Headed by Lebron James, Cleveland unites. https://vimeo.com/202834139 The different faces of winning, from Brazil. https://vimeo.com/202834505 Out run your dreams! https://vimeo.com/202835028 The journey of a boy who went from …

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