Graeme Newell

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Ego Brand Building: The Nike Brand Strategy of Vanity Marketing

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It is a critical advertising strategy choice every brand must make - will your brand building grow customer egos, or tear them down?  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell showcases some of Madison Avenue’s best brand building and advertising strategy tactics. Learn when it is better use the carrot, …

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positioning a brand: how nike built a brand with universal appeal

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Nike has managed to build a brand that appeals to every demographic around the world. When creating a marketing plan for a new product or positioning a brand, Nike is the king. In this presentation, emotional marketing expert, Graeme Newell explains how Nike was able to become so universal. He showcases some of Nike’s best …

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positioning a brand: inspiring heroism in armchair warriors

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Through positioning a brand, Timberland has built a powerful image that goes way beyond outdoor gear. Timberland has become an entire lifestyle based on strength, perseverance, and the power of you. It’s a brand that is deeply rooted in emotional marketing. In this presentation, watch emotional marketing expert, Graeme Newell describe how it works in …

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nike brand strategy: emotional branding using the story of heroism

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Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey.  But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how Nike uses both …

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