on point advertising: it’s time to fall madly in love with your customers

https://www.vimeo.com/video/109196787 As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a brand-killing tunnel …

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