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Positioning a Brand: Best Ways to Market Uninteresting Products

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=ULE8gC3FPMk” size=”825″][vc_column_text]Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. Graeme …

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What’s the Difference Between Branding Tactics and Positioning Tactics?

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=ejnzYbLA7uo” size=”825″][vc_column_text]Lots of people throw around these marketing buzz words, but what do they actually mean? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to choose the best branding tactics and the best positioning tactics for your product. Learn how to evaluate your competitive marketing threats and …

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Branding Tactics vs. Positioning Tactics. Which is More Important?

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/72531636″ size=”825″][vc_column_text]Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot.  What’s the difference between the two?  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to find the right mix for your marketing strategy. What is a brand? What is branding best …

Branding Tactics vs. Positioning Tactics. Which is More Important? Read More »