Graeme Newell

Positioning tactics

Positioning a Brand: Best Ways to Market Uninteresting Products

Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. Graeme Newell from 602 …

Positioning a Brand: Best Ways to Market Uninteresting Products Read More »

What’s the Difference Between Branding Tactics and Positioning Tactics?

https://www.youtube.com/watch?v=ejnzYbLA7uo Lots of people throw around these marketing buzz words, but what do they actually mean? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to choose the best branding tactics and the best positioning tactics for your product. Learn how to evaluate your competitive marketing threats and how to …

What’s the Difference Between Branding Tactics and Positioning Tactics? Read More »

Branding Tactics vs. Positioning Tactics. Which is More Important?

https://www.vimeo.com/video/72531636 Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot.  What's the difference between the two?  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to find the right mix for your marketing strategy. What is a brand? What is branding best at accomplishing? …

Branding Tactics vs. Positioning Tactics. Which is More Important? Read More »