What’s the Difference Between a Brand and a Product?
[vc_row][vc_column width=”3/4″][vc_video link=”https://vimeo.com/84179510″ el_aspect=”43″ size=”825″][vc_column_text]What is a brand? So many companies struggle with this simple question. A brand is, in short, a feeling. A brand is something that transcends the product and the features, and drives a message home where it sticks – the heart. In this video emotional marketing guru Graeme Newell lays out …
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