Positioning a Brand: Selling a Lifestyle, Not Just a Product
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=dDtA9cMcOnE” size=”825″][vc_column_text]When it comes to positioning a brand, smart marketers will ask, what is customer relationship marketing? Customer relationship marketing involves building emotional attachment with consumers of a product. The goal is to sell the lifestyle that goes along with the product. In this presentation, emotional marketing expert Graeme Newell examines some of …
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