Best Practices Advertising to Men: Marketing the Payback Fantasy
https://www.youtube.com/watch?v=CG6J8FxcZQ0 Want to win the hearts of your male customers? Smart marketers have learned there is nothing men enjoy more than the sweet taste of vengeance. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to use the payback fantasy to form solid masculine brand connections. When we think of …
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