Graeme Newell

revenge

Best Practices Advertising to Men: Marketing the Payback Fantasy

https://www.youtube.com/watch?v=CG6J8FxcZQ0 Want to win the hearts of your male customers?  Smart marketers have learned there is nothing men enjoy more than the sweet taste of vengeance. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to use the payback fantasy to form solid masculine brand connections. When we think of …

Best Practices Advertising to Men: Marketing the Payback Fantasy Read More »

What is Emotional Branding? Using the Power of Revenge Marketing

https://www.youtube.com/watch?v=dtevj-TnM2Q Sometimes the best way to bond with customers is to appeal to their dark side. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s most successful brands build customer loyalty using negative marketing and the payback fantasy. Emotional branding is used with positive emotions all …

What is Emotional Branding? Using the Power of Revenge Marketing Read More »