Graeme Newell

speaking

Attitude Marketing: Emotional Branding That Goes Beyond the Product

https://www.youtube.com/watch?v=QC45FVkfbB8 In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the little guy …

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selling passion: how to move away from logic and into passionate love

What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in the cold to be the first to get their beloved product, and it is something every brand wants to harness. Emotional …

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brand marketing research study – how to build powerful mom brands

Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals the psychological triggers that compel moms to buy. Learn the marketing tactics that make mom feel great about herself and your brand. …

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on point advertising: it’s time to fall madly in love with your customers

https://www.vimeo.com/video/109196787 As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a brand-killing tunnel …

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Graeme-Giving-Customers-What

Giving Customers What They Want – Whether They Know It Or Not

https://www.vimeo.com/video/83354028 Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world's most powerful brands make strong connections when marketing to …

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emotional branding tactics: connecting using humor in advertising

https://www.vimeo.com/video/66103261 Great emotional branding doesn't just build love for the product, it also shows that the brand shares a customer's attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the funniest commercials …

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What’s the Difference Between a Brand and a Product?

https://vimeo.com/84179510 What is a brand? So many companies struggle with this simple question. A brand is, in short, a feeling. A brand is something that transcends the product and the features, and drives a message home where it sticks – the heart. In this video emotional marketing guru Graeme Newell lays out how some of …

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