Product Marketing and Brand Marketing. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing – and that could not be further from the truth.
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=QC45FVkfbB8″ size=”825″][vc_column_text]In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? Forget about the product and go straight for the customer. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the …
Attitude Marketing: Emotional Branding That Goes Beyond the Product Read More »
[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in the cold to be the first to get their beloved product, and it is something every brand wants to …
selling passion: how to move away from logic and into passionate love Read More »
[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Want moms to love your brand? There are two essential emotional motivators every branding expert should have in her toolbox. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals the psychological triggers that compel moms to buy. Learn the marketing tactics that make mom feel great about herself and your …
brand marketing research study – how to build powerful mom brands Read More »
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/109196787″ size=”825″][vc_column_text]As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a …
on point advertising: it’s time to fall madly in love with your customers Read More »
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/83354028″ size=”825″][vc_column_text]Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when …
Giving Customers What They Want – Whether They Know It Or Not Read More »
Dig deep inside Nike branding campaigns and you’ll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/66103261″ size=”825″][vc_column_text]Great emotional branding doesn’t just build love for the product, it also shows that the brand shares a customer’s attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the …
emotional branding tactics: connecting using humor in advertising Read More »
[vc_row][vc_column width=”3/4″][vc_video link=”https://vimeo.com/84179510″ el_aspect=”43″ size=”825″][vc_column_text]What is a brand? So many companies struggle with this simple question. A brand is, in short, a feeling. A brand is something that transcends the product and the features, and drives a message home where it sticks – the heart. In this video emotional marketing guru Graeme Newell lays out …
What’s the Difference Between a Brand and a Product? Read More »