Graeme Newell

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TV Promo Story Plot Ideas: How to Make More Passionate Promo Videos

The best advertising copywriters deliver a powerful emotional punch with just a few words of well-crafted copy. Emotional marketing expert Graeme Newell explains how to beat the bad habit of overwriting.  Learn now to avoid one of the most common video writing mistakes. The best TV promo copywriters deliver a powerful emotional punch with just …

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Using Emotion – Great Advertising Copywriting for Television Promos

https://www.vimeo.com/video/61438918 All television promos must do two things: explain the show plot, and build an emotional connection with the viewer. Problem is, there’s rarely enough time to do both. In this on-stage presentation, emotional marketing expert Graeme Newell shows how great advertising copywriting builds strong emotional connections and avoids the mistake of overexplaining.  Learn how …

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The Contradiction Technique: How to Write Copy for Television Promos

Great advertising copywriting begins with great disruptive writing.  The best television promos identify the category cliché in video promos, then turn it on its head.  By introducing a wee bit of confusion, the viewer’s natural curiosity takes over, piquing interest and delivering full attention to network promos. Emotional marketing expert Graeme Newell delivers a lesson …

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Positioning a Brand: Best Practices for Using Advertising Humor

https://www.vimeo.com/video/63946651 Is the primary goal of humor advertising to charm customers or to sell product features?  The best humorous advertisements leave you with a chuckle, but will those funniest commercials actually move product after the laughter fades? In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building humor …

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Marketing to Mothers – Best Branding Strategies To Win Her Heart

https://www.vimeo.com/video/69725479 Want to win mom's heart?  It's important that your marketing doesn't treat her like a stereotype.  Too many marketers assume that mom's emotional drivers are purely domestic. In this three-minute emotional marketing lesson video, Graeme Newell reveals the emotional marketing hot buttons that are most appealing to mothers.  Learn how to target your marketing …

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marketing to men: best emotional branding tactics for advertising to men

Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world's most powerful brands make strong connections when marketing to men.  …

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