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humor in advertising: why some funniest commercials don’t sell

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=6NTfNzIedZs” size=”825″][vc_column_text]In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best humorous advertisements avoid the mistake of being “funny for the sake of being funny.” As ad writers, creating the funniest commercials around isn’t always a top priority. While it often gets put on the back-burner, good …

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marketing to men: best emotional branding tactics for advertising to men

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[vc_row][vc_column width=”3/4″][vc_column_text][/vc_column_text][vc_column_text]Want to win the hearts of your male customers? Great brands do their homework to find the deep emotional triggers that make a marketing message irresistible. In this speech from the iMark marketing conference in Iceland, emotional marketing speaker Graeme Newell shows how the world’s most powerful brands make strong connections when marketing to …

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current marketing trends: getting away from brand narcissism

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=OfxRgp4Dw3Y” size=”825″][vc_column_text]Is your brand built on a foundation of customer passions, or is it a glorified laundry list of product features built on a corporate agenda? Then put the corporate agenda aside and get over yourself. When creating a marketing plan for a new product, corporate executives are more concerned with what they …

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Best Television Ads: Glorifying Stress as a Badge of Honor

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[vc_row][vc_column width=”3/4″][vc_video link=”http://www.youtube.com/v/1nLKUZD4CVw” size=”825″][vc_column_text]Is it necessary to overwork your body and mind to get a particular job done? Current trends in marketing show that some of the best television ads help increase this problem. The idea of being the risk takers shows up time to time again in various advertisements. In this 3-minute video, emotional …

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selling passion: how to move away from logic and into passionate love

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[vc_row][vc_column width=”3/4″][vc_column_text] [/vc_column_text][vc_column_text]What is passion? Passionate branding and passionate marketing are the types of marketing that resonate with the deepest feelings and emotions humans have. Passion is what makes people stand in line for hours in the cold to be the first to get their beloved product, and it is something every brand wants to …

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on point advertising: it’s time to fall madly in love with your customers

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/109196787″ size=”825″][vc_column_text]As professionals, it’s easy to get caught up in our own greatness. Putting in long hours making something creates an attachment, and that attachment is the downfall of far too many brands. In this short video, emotional marketing guru Graeme Newell talks about how ones love for their product can create a …

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emotional branding tactics: connecting using humor in advertising

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[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/66103261″ size=”825″][vc_column_text]Great emotional branding doesn’t just build love for the product, it also shows that the brand shares a customer’s attitudes and style. The product is transformed into a symbol of deeply held customer beliefs. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building the …

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