The Contradiction Technique: How to Write Copy for Television Promos

Great advertising copywriting begins with great disruptive writing.  The best television promos identify the category cliché in video promos, then turn it on its head.  By introducing a wee bit of confusion, the viewer’s natural curiosity takes over, piquing interest and delivering full attention to network promos. Emotional marketing expert Graeme Newell delivers a lesson …

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