The Contradiction Technique: How to Write Copy for Television Promos
[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=Mcd-q9Z_OYQ” size=”825″][vc_column_text]Great advertising copywriting begins with great disruptive writing. The best television promos identify the category cliché in video promos, then turn it on its head. By introducing a wee bit of confusion, the viewer’s natural curiosity takes over, piquing interest and delivering full attention to network promos. Emotional marketing expert Graeme Newell …
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