Graeme Newell

timberland

timberland

Our mission is to equip people to make a difference in their world. We do this by creating outstanding products and by trying to make a difference in the communities where we live and work. A brief explanation on what is an Earthkeeper boots. Timberland encourages people to make choose an eco friendly purchase. Timberland …

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positioning a brand: inspiring heroism in armchair warriors

Through positioning a brand, Timberland has built a powerful image that goes way beyond outdoor gear. Timberland has become an entire lifestyle based on strength, perseverance, and the power of you. It’s a brand that is deeply rooted in emotional marketing. In this presentation, watch emotional marketing expert, Graeme Newell describe how it works in …

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