training videos

https://www.youtube.com/watch?v=FRkdpucdasU Everyone loves cheering for the little guy. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world's best advertisers tap our love of the underdog, then attach that feeling of transcendence to everyday products. What is customer focus? It’s how the best advertising campaigns use core …

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Need some branding inspiration?  Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human …

positioning a brand: seven brand stories that changed the world Read More »

How can you take down a market leader?  The smartest marketers refuse to play by the established rules.  They pick a fight with leading competitors and force them to play a new game. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the subversive marketing smarts behind Audi's disruption of luxury …

positioning a brand: break into new markets with disruption & contempt Read More »

Dove's "Campaign for Real Beauty" isn't just an ad campaign. Dove taps into an avalanche of self-criticism and heartache that every woman experiences when she looks in the mirror. The campaign is raw girl power. Get your pitchforks and torches and let's reek vengeance on the beauty industry sadists corrupting our daughters. The Campaign for …

why the dove campaign for real beauty Is so hard to sustain Read More »

https://www.youtube.com/watch?v=BXzC9rpBbHI It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers can avoid creating over-complicated messages. [stm_post_comments][stm_sidebar sidebar="1162"]

https://www.youtube.com/watch?v=HyKlgbYNRv4 If my competitors lose, I win. Too many companies let their competition define their marketing game, and the customer is simply overlooked. This has led to a flood of feature-comparison ads that overwhelm the customer. Emotional marketing expert Graeme Newell shows how the best marketers beat strong competitors by staying firmly focused on the …

best strategies to build marketing to beat a competitor Read More »

To its fans, Coke is like an old friend who has been there for the best and worst moments of their lives. Emotional marketing master Graeme Newell reveals how Coke has built such a powerful brand. [stm_post_comments][stm_sidebar sidebar="1162"]

https://www.youtube.com/watch?v=RHB9PApupOs Catch a few episodes of AMC's hit series Mad Men and you'll see that advertising back in the day had one primary goal - the creation of a catchy slogan.  There was a faith that the right slogan could magically uplift even the most humdrum product.  The foundation of these slogans were simple puns …

marketing training: how to pick a slogan that’s motivating & memorable Read More »