Graeme Newell

training videos

the formula behind coke’s enthralling brand

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=0r33zUmjftQ” size=”825″][vc_column_text]How do you build a brand that is adored by the entire world? The secret to Coke’s success is the amazing simplicity of its brand imaging. In this three-minute emotional marketing lesson video, Graeme Newell shows you the heartwarming formula that is the secret to Coke’s incredible global appeal. [/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

how the best advertising campaigns tap into the story of the underdog

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=FRkdpucdasU” size=”825″][vc_column_text]Everyone loves cheering for the little guy. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s best advertisers tap our love of the underdog, then attach that feeling of transcendence to everyday products. What is customer focus? It’s how the best advertising campaigns …

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positioning a brand: seven brand stories that changed the world

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=8XJn3e_3gG0″ size=”825″][vc_column_text]Need some branding inspiration?  Then head to the movies. The best brands in the world aren’t built on great products, they’re built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to …

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positioning a brand: break into new markets with disruption & contempt

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=UjHxR1lwwtc” size=”795″][vc_column_text]How can you take down a market leader?  The smartest marketers refuse to play by the established rules.  They pick a fight with leading competitors and force them to play a new game. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the subversive marketing smarts behind Audi’s …

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best marketing strategies for beating tough competitors

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=HyKlgbYNRv4″ size=”825″][vc_column_text]If my competitors lose, I win. Too many companies let their competition define their marketing game, and the customer is simply overlooked. This has led to a flood of feature-comparison ads that overwhelm the customer. Emotional marketing expert Graeme Newell shows how the best marketers beat strong competitors by staying firmly focused …

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why the dove campaign for real beauty Is so hard to sustain

[vc_row][vc_column width=”3/4″][vc_column_text] Dove’s “Campaign for Real Beauty” isn’t just an ad campaign. Dove taps into an avalanche of self-criticism and heartache that every woman experiences when she looks in the mirror. The campaign is raw girl power. Get your pitchforks and torches and let’s reek vengeance on the beauty industry sadists corrupting our daughters. The …

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the power of focus: essentials for simplifying a marketing message

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=BXzC9rpBbHI” size=”825″][vc_column_text]It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers can avoid creating over-complicated messages.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

best strategies to build marketing to beat a competitor

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=HyKlgbYNRv4″ size=”825″][vc_column_text]If my competitors lose, I win. Too many companies let their competition define their marketing game, and the customer is simply overlooked. This has led to a flood of feature-comparison ads that overwhelm the customer. Emotional marketing expert Graeme Newell shows how the best marketers beat strong competitors by staying firmly focused …

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coke’s branding strategy: the essence of companionship

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=-hQoSREwrCA” size=”825″][vc_column_text]To its fans, Coke is like an old friend who has been there for the best and worst moments of their lives. Emotional marketing master Graeme Newell reveals how Coke has built such a powerful brand.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

marketing training: how to pick a slogan that’s motivating & memorable

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=RHB9PApupOs” size=”825″][vc_column_text]Catch a few episodes of AMC’s hit series Mad Men and you’ll see that advertising back in the day had one primary goal – the creation of a catchy slogan.  There was a faith that the right slogan could magically uplift even the most humdrum product.  The foundation of these slogans were …

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