Graeme Newell

training videos

emotional marketing buzz with a dramatic product demonstration

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=kugxb5sCW3s” size=”825″][vc_column_text]How can you make your product stand out? Emotional Marketing expert Graeme Newell shows how some of the world’s most powerful brands generate buzz for very average products by putting those products in extraordinary situations.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

building customer loyalty through strong emotional marketing

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=zXTakDJG-NM” size=”825″][vc_column_text]Want to build a power emotional marketing connection with your customers? Emotional Marketing expert Graeme Newell shows you how putting your product feature aside and appealing to the ego of the customer is your best bet for a powerful customer connection.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

best practices for marketing product features with humor

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=YUNjCx7w11k” size=”825″][vc_column_text]How can you get customers interested in your best product features without boring them to tears?  The secret is slipping in a laugh at just the right place so customers don’t notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a …

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the battle for control – how advertising wins men’s hearts

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/109748909″ size=”825″][vc_column_text]Watch commercials that appeal to men and you’ll see ad after ad that feature sex, bad behavior and male bonding. But one of the most effective ways of winning male admiration is often overlooked – the desire for control. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how …

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avoiding the self-obsessed marketing trap – turning a product Into a lifestyle

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=4VakgwaxCEQ” size=”825″][vc_column_text]Most marketing just can’t avoid the temptation of endlessly crowing on about product features. But the best ads manage to put the company agenda aside. They redefine features so they empower a customer lifestyle. In this 3-minute emotional marketing lesson video, marketing speaker Graeme Newell reveals specific tactics to diminish company ego …

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the dangers and opportunities of dramatic marketing campaigns

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=of3vh2VGK5o” size=”825″][vc_column_text]As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking and titillating campaigns that turn heads and get tongues wagging. But today’s more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising. [/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

how core-values marketing is fueling the decline of mass advertising

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=440E_q-IdWk” size=”825″][vc_column_text]Advertising a product is just not enough anymore. Now consumers want to know that your brand shares their likes, values and priorities. Ads are moving from mass-market shouting to subtle messaging that is more like an intimate conversation.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

how google built an uplifting brand using inspiration & discovery

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/40879594″ size=”825″][vc_column_text]Watching Google’s marketing ads and videos leaves even the most jaded person with hope for what the world can become. From toe-tapping viral videos that invite the world to dance, to uplifting stories of international discovery, Google doesn’t brand itself with a mere marketing message. Google brands with the powerfully liberating emotions …

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The Secrets to Marketing Products with Guilt & Shame

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=bbFP_QEOyEk” size=”825″][vc_column_text]It’s one of marketing’s most powerful motivators, but weaving guilt into advertising requires a masterfully light touch. Get too shaming and the customer will simply rebel. The best advertisers craft a marketing message so inspirational that guilt covertly hits the mark.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]

Local TV News Marketing: What’s Working, What’s Not & Why

[vc_row][vc_column width=”3/4″][vc_video link=”https://vimeo.com/133786959″ size=”825″][vc_column_text]TV Brand Researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of TV marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most …

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