Graeme Newell

training videos

negative marketing: how to build brands on irritation & annoyance

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/60226310″ size=”825″][vc_column_text]Sometimes the best way to bond with customers is to show them you have something in common – a shared hatred.  In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers win hearts by ridiculing the people who annoy us the most. They say …

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Gillette Advertising Case Study: Best Tactics to Brand a Product Line

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=DobT7bQNPnY” size=”825″][vc_column_text]Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point. In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they …

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marketing plan strategy: how to build the ultimate macho brand

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=YKfGmC_pbY0″ size=”825″][vc_column_text]Macho brands don’t caudal their customers. The brand marketing strategy promises suffering and pain. Macho brands taunt their fans, challenging them to be worthy of the brand ideals. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the marketing plan strategy behind some of the world’s brawniest brands. …

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Marketing a Brand: Best Tactics for Broadening Your Customer Base

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=OWtsk2D5Vdk” size=”825″][vc_column_text]The best marketers don’t just create a brand; they create a universal message that seamlessly crosses borders and effortlessly charms wildly different cultural groups. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals how to appeal to very different customer groups, while still maintaining a tightly focused brand …

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Marketing Research Case Study – Key Tactics When Advertising to Mothers

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=_p3WRWLstmw” size=”825″][vc_column_text]Want to win mom’s affections?  There are three best branding strategies that every marketer should know.  In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows the images and messages that work best when advertising to mothers.  Watch this marketing research case study and learn how to align your …

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The New Marketing Trend Driving P&G Marketing and Unilever Marketing

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=59VOVQWQ6rk” size=”825″][vc_column_text]For decades consumer products giants like P&G and Unilever have shunned the spotlight, letting individual brand names be the face of their marketing. But now that strategy is changing. In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell reveals a new marketing trend. Learn why big corporate brands are …

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Emotional Branding Tactics: Positioning a Brand Using Heroism

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=ct9B6sWxGJc” size=”825″][vc_column_text]It’s time to get epic!  See how great brands magnify the power of their brand story by marketing with heroism.  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how everyday products can be magically transformed into a valiant quest for glory. Ever seen an ad and just …

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Branding Tactics vs. Positioning Tactics. Which is More Important?

[vc_row][vc_column width=”3/4″][vc_video link=”https://www.vimeo.com/video/72531636″ size=”825″][vc_column_text]Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot.  What’s the difference between the two?  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to find the right mix for your marketing strategy. What is a brand? What is branding best …

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