Graeme Newell

training

what is corporate social responsibility? don’t ask vw

https://vimeo.com/212727896 What is corporate social responsibility? We have talked about balance and sustainability before. Those are essential elements of any corporate social responsibility program, but many companies find they have to go much further. They must be so transparent and honest with the public that there is never even a hint of scandal. Leaders know …

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Why social responsibility should drive your marketing campaigns

https://vimeo.com/203934345 Not so long ago, companies had the undivided attention of the public through TV and radio. It was easy to sell products through TV ads and conversions were great. All you needed to do was package a nice video or audio explaining your product and a phone number of the bottom of the screen. …

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