Branding Tactics vs. Positioning Tactics. Which is More Important?

https://www.vimeo.com/video/72531636 Branding tactics and positioning tactics are two advertising phrases that get thrown around a lot.  What's the difference between the two?  In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to find the right mix for your marketing strategy. What is a brand? What is branding best at accomplishing? …

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