Graeme Newell

the battle for control – how advertising wins men’s hearts

Watch commercials that appeal to men and you’ll see ad after ad that feature sex, bad behavior and male bonding. But one of the most effective ways of winning male admiration is often overlooked – the desire for control.

In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how Madison Avenue flatters male egos by showing mom as an unsuspecting victim of his raw power.

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